books.google.com - Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new...https://books.google.com/books/about/The_New_Influencers.html?id=CzircQKXvG0C&q=popular&utm_source=gb-gplus-shareThe New Influencers
