The New Influencers: A Marketer’s Guide to the New Social MediaExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. |
From inside the book
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Page i
A Marketer's Guide to the New Social Media Paul Gillin. Praise. for. The. New. Influencers. “There are a lot of people who don't want you to read The New Influencers. Your competition, for starters. And the media rep who sells you TV time ...
A Marketer's Guide to the New Social Media Paul Gillin. Praise. for. The. New. Influencers. “There are a lot of people who don't want you to read The New Influencers. Your competition, for starters. And the media rep who sells you TV time ...
Page ii
... social media.” —Phil Gomes, iMediaconnection “By showing what methods work and which ones tank, Gillin tells us how to gain media exposure. Experimenting with novel techniques is a great way to climb toward triumph.” —MarketingSherpa ...
... social media.” —Phil Gomes, iMediaconnection “By showing what methods work and which ones tank, Gillin tells us how to gain media exposure. Experimenting with novel techniques is a great way to climb toward triumph.” —MarketingSherpa ...
Page iv
... social media / by Paul Gillin. p. cm. Includes bibliographical references and index. ISBN 1-884956-65-3 (978-1884956-65-2) 1. Marketing—Blogs. 2. Social media—Economic aspects. 3. Customer relations. 4. Interactive marketing. I. Title ...
... social media / by Paul Gillin. p. cm. Includes bibliographical references and index. ISBN 1-884956-65-3 (978-1884956-65-2) 1. Marketing—Blogs. 2. Social media—Economic aspects. 3. Customer relations. 4. Interactive marketing. I. Title ...
Page vii
A Marketer's Guide to the New Social Media Paul Gillin. Foreword. to. The. New. Influencers. When. I first became involved with the technology sector, there was no such thing as high-tech marketing. Regis McKenna changed all that with a ...
A Marketer's Guide to the New Social Media Paul Gillin. Foreword. to. The. New. Influencers. When. I first became involved with the technology sector, there was no such thing as high-tech marketing. Regis McKenna changed all that with a ...
Page xi
A Marketer's Guide to the New Social Media Paul Gillin. Introduction. To. Set. the. Stage. “Blogging's wave has already ... media players, exploded in popularity during the same time period. MySpace.com, a social networking site targeting ...
A Marketer's Guide to the New Social Media Paul Gillin. Introduction. To. Set. the. Stage. “Blogging's wave has already ... media players, exploded in popularity during the same time period. MySpace.com, a social networking site targeting ...
Contents
1 | |
15 | |
33 | |
Influencer ProfileThe Gadget King | 57 |
Measures of Influence | 63 |
Corporate Conversations | 79 |
Influencer ProfileThe Corporate Renegade | 103 |
Small Is Beautiful | 113 |
Tools of the Trade | 163 |
Influencer ProfileThe Toolmaker | 173 |
Going Viral | 179 |
Influencer ProfileThe Guerilla | 191 |
Next Steps | 195 |
Appendix AThe Numbers | 207 |
Appendix BLeveraging Technology | 209 |
Glossary | 219 |
Putting Public Back Into Public Relations | 123 |
Influencer ProfileThe Marketer | 135 |
The Talkers | 139 |
Influencer ProfileThe Sound Man | 157 |
Index | 225 |
About the Author | 238 |
Other editions - View all
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2007 |
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2009 |
Common terms and phrases
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