The New Influencers: A Marketer’s Guide to the New Social MediaExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. |
From inside the book
Results 1-5 of 32
Page xi
... users between 2004 and 2006. YouTube.com and more than fifty other videosharing services began to change the television landscape by giving ordinary people the power to publish their own programs. All of this happened in a little more ...
... users between 2004 and 2006. YouTube.com and more than fifty other videosharing services began to change the television landscape by giving ordinary people the power to publish their own programs. All of this happened in a little more ...
Page xiii
... users ignore banner ads, except for the intrusive ones, which they despise. Publishers and ad reps engage in pointless debates over a few hundredths of a percent in the response rate. Social media offers marketers a chance to break this ...
... users ignore banner ads, except for the intrusive ones, which they despise. Publishers and ad reps engage in pointless debates over a few hundredths of a percent in the response rate. Social media offers marketers a chance to break this ...
Page 4
... user to input information to a website. But the tools. 4. TechTarget is a company that understood the looming shift to targeted markets and built a business on it. I was fortunate to be there for the first six years and describe the ...
... user to input information to a website. But the tools. 4. TechTarget is a company that understood the looming shift to targeted markets and built a business on it. I was fortunate to be there for the first six years and describe the ...
Page 5
A Marketer's Guide to the New Social Media Paul Gillin. user to input information to a website. But the tools to ... users read blogs while 8 percent write them. More than half of bloggers are under the age of thirty and more than ...
A Marketer's Guide to the New Social Media Paul Gillin. user to input information to a website. But the tools to ... users read blogs while 8 percent write them. More than half of bloggers are under the age of thirty and more than ...
Page 17
... users. The place that was founded on free speech had too much freedom. They had no way of saying “No, that's not the kind of free speech we meant.” In another example, the Los Angeles Times in June of 2005 launched an experimental wiki ...
... users. The place that was founded on free speech had too much freedom. They had no way of saying “No, that's not the kind of free speech we meant.” In another example, the Los Angeles Times in June of 2005 launched an experimental wiki ...
Contents
1 | |
15 | |
33 | |
Influencer ProfileThe Gadget King | 57 |
Measures of Influence | 63 |
Corporate Conversations | 79 |
Influencer ProfileThe Corporate Renegade | 103 |
Small Is Beautiful | 113 |
Tools of the Trade | 163 |
Influencer ProfileThe Toolmaker | 173 |
Going Viral | 179 |
Influencer ProfileThe Guerilla | 191 |
Next Steps | 195 |
Appendix AThe Numbers | 207 |
Appendix BLeveraging Technology | 209 |
Glossary | 219 |
Putting Public Back Into Public Relations | 123 |
Influencer ProfileThe Marketer | 135 |
The Talkers | 139 |
Influencer ProfileThe Sound Man | 157 |
Index | 225 |
About the Author | 238 |
Other editions - View all
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2007 |
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2009 |
Common terms and phrases
advertising audience become blog bloggers blogosphere build called campaign Chapter consumer conversation corporate cost create customers developers discussion don’t downloads e-mail early employees enthusiasts entry example experience fact Ferrari friends give Google hundred idea important industry influence interesting Internet interview issues It’s launched leading less listen look mainstream media marketing means Microsoft million months never organization percent podcasts popular promote publishing quickly readers reason relations reporters respond says share social media standards story success tags talk tell there’s things topic trying turned understand users views viral voice week write