The New Influencers: A Marketer's Guide to the New Social MediaYou loved your college major. You worked hard to earn your degree. And now your day job doesn’t fully use your education, engage your mind, or feed your soul. But there are still limitless opportunities to do intellectually serious work―work that will win you professional recognition, travel opportunities, and even publication in peer-reviewed journals. All you have to do is create your own academic opportunities, and Passion Projects for Smart People will show you exactly how to do it. The perfect career guide for the era of the Ph.D. barista, the underpaid adjunct, and the gig economy, Passion Projects for Smart People will help you take charge of your career and your life. Written by a high school science teacher who has done field work in six countries, published in professional journals, and worked with NASA, Passion Projects for Smart People details how to turn side projects into career-development opportunities. Passion Projects for Smart People shows you how to develop your own research and creative projects; form collaborations with universities and public agencies; apply for grants and professional experience opportunities; travel around the world for free; and develop your career as a teacher and mentor. |
Contents
| 1 | |
From Chaos Structure | 15 |
The Enthusiasts | 33 |
Influencer ProfileThe Gadget King | 57 |
Measures of Influence | 63 |
Corporate Conversations | 79 |
Influencer ProfileThe Corporate Renegade | 103 |
Small Is Beautiful | 113 |
Tools of the Trade | 163 |
Influencer ProfileThe Toolmaker | 173 |
Going Viral | 179 |
Influencer ProfileThe Guerilla | 191 |
Next Steps | 195 |
Appendix AThe Numbers | 207 |
Appendix BLeveraging Technology | 209 |
Glossary | 219 |
Other editions - View all
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2007 |
The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin No preview available - 2009 |
Common terms and phrases
Adrants advertising audience audio blog entry blog post blog swarm bloggers blogosphere BuzzMetrics called Chapter company’s consumer conversation corporate blog cost create customers del.icio.us Disney Doug Kaye downloads e-mail early employees Engadget enthusiasts feedback friends Google hundred idea important industry influence influential Internet interview journalists Kaltschnee Kaye launched listen look magazine mainstream media Micro Persuasion Microsoft million months MySpace Netflix Nielsen BuzzMetrics passionate percent Peter Rojas podcasts PodShow popular promote public relations publishing radio readers Robert Scoble says Schwartzman search engine social media Steve Rubel story tags talk Technorati tell there’s things tion topic TrackBack traffic users Vincent Ferrari viral campaign viral marketing visitors voice Wal-Mart Weblogs week what’s write YouTube