Essentials of Strategic Management
This text gives a concise presentation of key concepts and theories of strategic management. Examples are cited from a wide range of businesses, as well as from different management levels. The book is designed to allow lecturers to cover strategy theory quickly and then move on to analysis.
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Basic Concepts of Strategic Management
Strategic Decision Makers and Social Responsibility
Environmental Scanning and Industry Analysis
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achieve activities analysis areas assets board of directors brand budgets business unit Chapter company or business company's compete competitive advantage competitive strategy competitors corporate culture corporate performance corporation's differentiation divisions earnings per share EFAS effective Electrolux employees environmental scanning evaluation and control example executive external environment financial ratios firm firm's global groups growth home appliance Hoover important increase industry internal investment Jenn-Air Magic Chef manufacturing market share Matrix Maytag Corporation measures ment mission needed objectives operating operating leverage organization organizational Penetration pricing personal computer policies Procter & Gamble product lines product or service profit programs ratios responsibilities result scenarios Schwinn Stage stakeholder strategic decision strategic factors strategic management strategic management process strategic planning strategy formulation strategy implementation successful suppliers SWOT analysis task environment tend threats tion top management trends variables Wal-Mart weaknesses weighted score