Essentials of Strategic ManagementThis text gives a concise presentation of key concepts and theories of strategic management. Examples are cited from a wide range of businesses, as well as from different management levels. The book is designed to allow lecturers to cover strategy theory quickly and then move on to analysis. |
Contents
Basic Concepts of Strategic Management | 1 |
Strategic Decision Makers and Social Responsibility | 18 |
Environmental Scanning and Industry Analysis | 34 |
Copyright | |
9 other sections not shown
Common terms and phrases
achieve activities areas assets board of directors brand budgets business unit cash company or business company's compete competitive advantage competitive strategy competitors corporate culture corporate performance corporate strategy corporation's differentiation divisional divisions EFAS Electrolux employees environmental scanning evaluation and control example external environment External Strategic Factors Factor Analysis financial ratios firm firm's global groups growth-share matrix home appliance Hoover horizontal integration IFAS increase industry integration internal investment Jenn-Air Magic Chef manufacturing market share Matrix Maytag Corporation measures ment mission needed niche objectives operating operating leverage organization organizational personal computers policies position product lines product or service profit programs ratios responsibilities result scenarios Stage stakeholder strategic decision strategic management strategic planning strategy formulation Strategy Implementation strengths structure successful suppliers SWOT analysis task environment tend threats tion top management trends Wal-Mart weaknesses weighted score