Public Relations Campaigns and Techniques: Building Bridges Into the 21st CenturyA new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations. |
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... customers , there would be no company . Therefore , customers are an audience that should be contemplated and respected by all . □ Suppliers and vendors are other critical publics ; their trust in a firm customer will determine how ...
... Customers APS Want To Know : " What's Up ? " If you're an APS customer , you're probably getting curious ... Why did the Board of Directors of Pinnacle West - the parent company of APS - reject PacifiCorp's new offer to merge the two ...
... customers and had done nothing illegal . Key dealers reported little customer concern and advised Chrysler manage- ment to let the issue die out . Several executives were not so sure that it would " die out " without severe harm to the ...
Contents
Public Relations | 36 |
Links | 66 |
Setting Objectives and Creating | 119 |
Copyright | |
2 other sections not shown