The British General Election of 1987

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Springer, Mar 15, 1988 - Political Science - 379 pages
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The 1987 election, which returned Mrs Thatcher for a record-breaking third term, was notable for a new level of campaigning professionalism. This book, the thirteenth in a series that has covered every election since the Second World War, examines in detail the nature of the Conservative victory, with its roots in recent history and social changes, but depending to the end on argument and presentation. The authors explore the way in which the party system adapted itself to and blunted the renewed Alliance challenge; the way in which the Labour party picked itself up from the disaster of 1983 to put on a brilliant but ultimately unsuccessful campaign; and the way in which Mrs Thatcher steered herself and her party back onto a winning course after the Westland disaster. The book describes how the Labour party adopted a modern communications strategy to promote Mr Kinnock and it examines the secret battle for control of the Conservative campaign between different groups and advertising agencies. The authors have been given exceptional access to persons and papers.
 

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Contents

Background
3
Conservative
25
Labour
47
Alliance
74
Campaign
89
Polls
124
Broadcasting Martin Harrison
139
Press Martin Harrop
163
Retrospect
241
Conclusion
265
Statistics 283
281
Northern Ireland constituency results
310
Analysis John Curtice and Michael Steed
316
Measures of change since 1983
317
The pattern within Greater London
325
Bibliography
363

Candidates Byron Criddle
191
Constituencies
211

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