The Making of McPaper: The Inside Story of USA Today

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Andrews McMeel Pub, 1987 - Language Arts & Disciplines - 370 pages
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Readers of USA Today will find this a fascinating, behind-the-scenes story of the battle to build a newspaper that has found a unique place in modern journalism. 16 pages of full-color illustrations. Photographs.

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The making of McPaper: the inside story of USA today

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"McPaper''but Gannett chairman Al Neuharth is no clownish Ronald McDonald. He is decribed as an egomaniacal, manipulative, brilliant, driven press lord obsessed with the success of his national ... Read full review

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Its is so missing the real facts of how USAT got started? Can you trust a book, that was pay to have published by Gannett about Gannett?


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