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11 year period 18 percent 26 percent 42 percent active patrons amount attraction average daily attendance barrier Base Bay Meadows breeds California capita wagering changes Commissions costs daily double Daily wagers decline EXOTIC HANDLE expenses factors fair racing faster frequent attendees gambling Golden Gate Fields handle growth harness racing Heavy Bettors higher Horse Quality horse racing impact Inactive Patrons increase patronage inflation less license fee majority million Non-Pari-Mutuel Revenue non-patrons northern tracks percent versus percentage population profit margins purse distribution purse growth purse money quality horses quality of horses quarterhorse racing race track racing dates racing days rebetting reported respondents return on investment Santa Anita segment share southern thoroughbred SPECIAL T/0 sporting SRI survey SRI TBS standardbreds statewide Table take-out level take-out reduction take-out were reduced thoroughbred racing TOTAL ASSOC REV TOTAL ATTENDANCE total handle Total Sample trend types of racing UNSURE variable winning