The Media of Mass CommunicationNew edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t |
Contents
Chapter WrapUp | 32 |
Commercial Success | 46 |
Elitist Views | 52 |
Copyright | |
15 other sections not shown
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advertising affiliates agencies American best-seller book industry book publishers bookstore broadcast cable systems called chains circulation commercial communication companies conglomeration consumer magazines copies corporate coverage created critics culture daily newspapers demassification disc disc jockey Disney early editions editor electronic entertainment Federal film format Gannett global Gutenberg Hollywood images innovations Internet issues Johannes Gutenberg journalists major Mary Baker Eddy mass audience mass media media online medium messages million movie houses moviemakers newscasts noncommercial over-air paper paperback percent popular Press profits programs public relations radio stations Reader's Digest readers record industry reporting revenue rock Rolling Stone Sam Phillips satellite screen stories STUDY PREVIEW success Ted Turner tion trade journal traditional United USA Today Viacom viewers Wall Street Journal Warner Washington weekly York zines