36 pages matching detail in this book
Results 1-3 of 36
What people are saying - Write a review
We haven't found any reviews in the usual places.
Introduction to the Industry
What is a Drug?
14 other sections not shown
active ingredient administration adverse event biologic brand Business Development Campbell Alliance clinical development clinical trials commercial company's compliance compounds consumers contract CROs deal detailed discovery disease dispense distribution drug development drug product drug's ensure Evaluation example excipients FDA approval Figure formulary formulation function global healthcare HER2 Herceptin hospital identify IMS Health innovative key opinion leaders launch Lipitor Managed Markets manufacturing process Medical Affairs monitor Operational Model organizations out-licensing Outsourcing package patients payers PBMs Pfizer pharma companies pharmaceutical companies pharmacists Pharmacokinetics pharmacy benefit Pharmacy Benefit Managers Phase physicians potential preclinical prescribers pricing professionals programs promotional protocol rebates regimen Regulatory Affairs responsible retail pharmacies role sales force selection Source specific strategy substance Supply Chain Supply Chain Management target testing therapeutic area therapeutic categories therapy tion treatment typically Warner-Lambert wholesalers