Business Stripped Bare: Adventures of a Global Entrepreneur

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Virgin Books, 2008 - Business & Economics - 342 pages
28 Reviews

Sir Richard Branson is one of the world’s most successful entrepreneurs and his Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many millions of people. 

Now, in his trademark charismatic and honest style, Richard shares the inside track on some of his greatest achievements over forty years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare, he discusses why he took on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have built seven billion dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world.

Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.

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Review: Business Stripped Bare: Adventures of a Global Entrepreneur

User Review  - Satya - Goodreads

Richard Branson an iconic entrepreneur, founder of Virgin group - shares many inspiring and wonderful anecdotes from his life as an entrepreneur. This book spans from brand, delivery, innovation ... Read full review

Review: Business Stripped Bare: Adventures of a Global Entrepreneur

User Review  - Son Chu - Goodreads

One last chapter of definition of success makes it great Read full review

Contents

Find Good People Set Them Free
13
Flying the Flag
41
Special Delivery
95
Copyright

5 other sections not shown

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About the author (2008)

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.


From the Trade Paperback edition.

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