Printers' Ink, Volume 100

Front Cover
Decker Communications, Incorporated, 1917 - Advertising
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Contents

Plans Laid Out for Liberty Loan Publioity
45
The Age Limit for Advertising Men By FortyFour
47
Conscription Wins Popular Support Through Advertising
51
What Happened to An Idea By a Commercial Art Manager
57
Uncle Sam Endeavors to Find a Purchasing Policy
3
Name Wanted for Next Bond Issue 42
42
Likelihood of Zone Increase on SecondClass Mail 43
43
Giving the Printer an Intelligent Layout Gilbert P Farrar 49
49
Staging the Summer Sales Contest Cameron McPherson 53
53
Sunklst Will Advertise in Spite of Crop Shortage 52
52
Use Paid Advertising Next Time 61
61
Mr Hoovers Conservation News Service 70
70
One Dealers Cooperation 74
74
Big Settings for Little Products K Bigelow Lockwood 99
99
Finding the Real Causes of Refusals to Buy 107
107
Handling Uncle Sams WarTime Mailing Lists
117
Sifting Out the Real Prospect from the WindowShopper
6
Advertising Helps Put Over Bed Cross Week 23
23
Letters That Unsell He By a BigStore Executive 37
37
Slackened Demand Points Way to Intensive Selling 79
79
Winning Belief for Claims That Sound Too Good to Be True 85
85
Salvaging an Advertising Wreck 12
90
Why Not a Detail Censor for Advertising Illustrations?
9
Hunting the Hidden Headline Claude Schaffncr 12
12
Thermold Breaks Away from Scare Copy In Its Advertising 25
25
Japans Campaign for American Good Will B Powell 33
33
TestimonialsHomemade and Otherwise H Verity 39
39
War Market Gone Canadian Packers Turn to Advertising 69
69
Eight Liberty Loan Foster Designs Selected 106
106
Advertises to Reclaim Waste Automobiles 117
117
Ingenious Ways to Sample HardtoSample Goods
123
Advertising That Raises 5000000 a Week in War Money Thomas Russell 41
41
Government Demands for Free Publicity Work Hardships on Publishers 49
49
Selling Rugs by Advertising a Color Scheme for Rooms 57
57
Chamber of Commerce of TJ S A Answers Attack of OneCent Postage
61
Special Department to Secure Satisfactory Territorial Sales Quotas 69
69
Brings Out Higher Priced Brand to Save Prestige of Old One 78
78
Commercial Opportunities in Bussla After the War 126
126
Editorials
136
Editorials
142
Printers Inks FourYear Record of August Advertising
150
Federal Bureau of Publicity Propoaed
2
Revolutionary Methods In Retouching By a Commercial Art Manager 37
37
Advertising in the Face of a Flat Market Henry A Beers Jr 45
45
Small Baker Opens Campaign on New Specialty 86
86
Editorials 98
98
The Little Schoolmasters Classroom 154
102
Cashing In on Your Customers Good Will Bruce Bliven 3
3
Eelloggs Big TradeName Suit Decided 13
13
Oh Yea How About That AdvertisingV 19
19
Universities to Hake Up Student Losses Through Advertising 25
25
Manufacturers Must Not Advertise Government Contracts 31
31
Raising a LongEstablished Price 47
47
After Half a Century Hartshorn Changes Style of Appeal 53
53
Names of Dealers Rotated in Newspaper Copy Paul C Gerhart 58
58
I Wish I Had a Good Copy Idea By P K M 57
60
How the International Harvester Qeta the Good Will of the Child 65
65
Flourishing Business Grows Out of a WarOrder Bid Henry A Beers Jr 67
67
Dealers Invited to Buy When They Wont Be Sold 72
72
Increased Postal Rates Improve Canadian Advertising Harold C Losvrey 76
76
Advertising Helps Save Canadas Food Supply 78
78
Selling the Red Cross 80
80
Editorials 10
10
Addition of New Specialties Makes Staple Products Move 12
12
Selling the Hard Nut Prospect Charles Kaye 19
19
The Copy Style That Fits the Proposition Charles Stirrup 25
25
How Germany Treats TradeMarks and Patents of Entente Allies 37
37
The Way You Advertise in China B Pozvell 45
45
Modest Dish Washer Campaign Reveals Market Possibilities 50
50
How Will Food Control Affect Advertising? 53
53
A Trade Catalogue That Educates the Dealer C C Casey 57
57
Putting ReasonWhy Copy in the Window Display Irwin L Rosenberg 67
67
Timely Advertising by Makers of FoodPreserving Outfits 77
77
Advertising to Figure in Campaign to Reelect Mayor Mltchel 81
81
Training Methods for Advertising Solicitors 88
88
Efficiency Asserts Itself L H Bartlett 90
90
Editorials 98
98
Printers Inks FourYear Record of July Advertising 99
99
Editorials 108
108
The Little Schoolmasters Classroom 114
114
The Little Schoolmasters Classroom 104
130
Trenton Potteries Enforcing Strict Rules on Returned Goods 140
140
Methods of the Man Who Founded Chain of 3500 Stores 8
8
Food Bill Controversy in New York Evokes Advertising
25
Training Methods for Advertising SolicitorsII Edward Mott Hooltey 93
93
Getting the Dealer Enthused Over Clerk Manual Cameron McPherson 97
97
Editorials 106
106
The Little Schoolmasters Classroom 112
122
Canada Prohibits Sale of Canned Goods 124
124
The Little Schoolmasters Classroom 130
130
Advertising
3
Recreation of U S Army Means Opportunity for Advertisers 67
67
A Look at Some Phases of the Clerks Job John AlUn Murphy 73
73
An Advertising Man at Camp Herbert S Richland 75
75
Southern Newspaper Publishers Consider Proposed Legislation 83
83
CutRate Circulation Still Being Fought Hard Says Dockery
89
Poster Service to Liberty Loan Worth More Than 160000
92
Uncle Sams Machinery for Aiding Export Trade Paul T Cherinyton
98
Private Concern Advertises Governments Land Sale 101
101
Gas Companies Advertise Preserving 103
103
Editorials 106
106
Keeping the Raw Material Up to Standard 108
108
The Little Schoolmasters Classroom 104
114

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Page 60 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies, or other commodities, whether patented or unpatented...
Page 60 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodity of a competitor or competitors of the lessor or seller, where the effect of such lease, sale, or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in...
Page 83 - Its purpose is to collect and select scien. tine and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, NY The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service.
Page 20 - I therefore have no hesitation in urging colleges and technical schools to endeavor to maintain their courses as far as possible on the usual basis.
Page 133 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service of time by farm hands roving from place to place in search of work.
Page 133 - The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coastdefense stations must be linked together by means of communication, and the facilities perfected to put the Government in touch with the entire country...
Page 97 - ... any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business.
Page 59 - ... AUGUSTUS N. HAND, District Judge. The complainant corporation publishes the Pictorial Review, and the defendant the Ladies' Home Journal, the Saturday Evening Post, and the Country Gentleman. The Pictorial Review has been distributed by the American News Company, a distributing agency, which has about 60 branches throughout the United States. The defendant, on the other hand, has put the Ladies' Home Journal on the market through wholesale dealers of established efficiency in the various towns...
Page 17 - ... received in the midst of the very scenes related; a history too that could be read and understood alike by all, the wise and the ignorant, the learned and the unlearned.
Page 101 - MazdaMAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady.

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