Wikinomics: How Mass Collaboration Changes Everything

Don Tapscott, Anthony D. Williams

Penguin, 2008 - Business & Economics - 351 pages

An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

What people are saying

Wikinomics

User Review  - cacheeg - Overstock.com

This book is not just about Wikis but is really about how individuals organizations companies and the world will benefit and reap huge advances through the use of mass collaboration techniques. Social ...

Wikinomics: how mass collaboration changes everything

User Review  - Not Available - Book Verdict

Tapscott (management, Univ. of Toronto;The Digital Economy ) and Williams give readers a thoughtful look into the future through their study of the collaborative environment that has revolutionized ...

Contents

• Wikinomics: 7
• The Perfect Storm: 34
• The Peer Pioneers: 65
• Ideagoras: 97
• The Prosumers: 124
• The New Alexandrians: 151
• Platforms for Participation: 183
• The Global Plant Floor: 213
• The Wiki Workplace: 239
• Collaborative Minds: 268
• Enterprise 20: 288
• Acknowledgments: 317
• Notes: 321
• Index: 341

About the author

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as "The Wall Street Journal," "The Financial Times," "Harvard Business Review," "The Globe and Mail" and "Forbes" and appeared on national broadcast media around the world. Both live in Toronto.

Bibliographic information

• Title: Wikinomics: How Mass Collaboration Changes Everything; Economia e storia economica
• Authors: Don Tapscott, Anthony D. Williams
• Publisher: Penguin, 2008
• ISBN: 1591841933, 9781591841937
• Length: 351 pages
• Subjects: Business & Economics / Management; Technology & Engineering / Telecommunications