Wikinomics: How Mass Collaboration Changes EverythingAn updated edition of the national bestseller?now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: ? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. ? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. ? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. |
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LibraryThing Review
User Review - thebradking - LibraryThingI'd been looking forward to reading this but compared to other books in this genre, it's largely a rehash -- and not even a very good one. Groundswell, for one, pulls this type of writing off better. Read full review
LibraryThing Review
User Review - CarloA - LibraryThingInteresting in some parts, with some new ideas. Unfortunately it lacked some thorough editing to remove several repetitions of some concepts that get reinstated time and time again.Could be a good ... Read full review
Other editions - View all
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott,Anthony D. Williams Limited preview - 2008 |
Wikinomics: How Mass Collaboration Changes Everything Don Tapscott,Anthony D. Williams Limited preview - 2006 |
Common terms and phrases
activities Amazon applications approach become better blogs build called collaboration collective companies competitive consumers contribute corporate costs create creation creativity culture customers distributed economy emerging employees enable engineering enterprise example experience external fact firms forms give global going Google growing harness human hundred ideas important increasingly individuals industry innovation internal Internet inventions it's knowledge lead learning less Linux look manufacturing mass means million models networks offerings open source operating opportunities organizations participants peer peer production percent platform problem production projects says scientific self-organizing share social strategy success suppliers teams things thousand tion turn University users Wikipedia workplace
Bibliographic information
| Title | Wikinomics: How Mass Collaboration Changes Everything Economia e storia economica |
| Authors | Don Tapscott, Anthony D. Williams |
| Publisher | Penguin, 2008 |
| ISBN | 1591841933, 9781591841937 |
| Length | 351 pages |
| Subjects | › Business & Economics / Management Technology & Engineering / Telecommunications |
| Export Citation | BiBTeX EndNote RefMan |