Grown Up Digital: How the Net Generation is Changing Your World

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McGraw Hill Professional, Nov 16, 2008 - Business & Economics - 288 pages
14 Reviews


The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


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poorest quality - "a $ 4 million research project" ? - there is no scientific ground at all - a lot of claims by patching together demographic stats and personal anecdotes; brilliant rhetoric in making believe the new generation would be much "smarter" than previous ones; in making believe that the "net generation" is restless because of their enormous intelligence and better brain structures and an education system that is demanding too little from them.
You want to have advise from Don Tapscott? -> read p.119: chapter: "Seven guidelines for a sharper mind:"
1st advise:
"1. Work on your wiring - play a new instrument, learn a second language, or pick up a taxi route. You can do it; you have lifelong neuroplasticity on your side."
(neuroplasticity refers to the capabilities of adaptable brain structures - in fact this is nothing new - the brains of all previous generations have the same capability)
I like to remove the 1-star in the rating because this book is not worth to receive any attention - but there is no remove-button provided so at least I've chosen the lowest rating.
btw: the German translation of this book received no rating at all.

User Review - Flag as inappropriate

A must-read for any non-net-genner, especially those in academic admin. roles.


Meet the Net Gen
Transforming Institutions
Transforming Society

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About the author (2008)

Don Tapscott is Founder and Chairman of New Paradigm and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is a bestselling author or coauthor of eleven books, including Paradigm Shift and The Digital Economy.

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