The Hidden Persuaders

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Penguin Books, 1991 - Business & Economics - 247 pages
33 Reviews
The first book to expose how advertising and media attempts to control our thoughts and desires.

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Review: The Hidden Persuaders

User Review  - Christopher Miller - Goodreads

Have you ever wondered how marketing companies come up with their advertising campaigns? As consumers, we are a mess of contradictions; Motivational Research sorted us out years ago. According to ... Read full review

Review: The Hidden Persuaders

User Review  - Simon Dobson - Goodreads

The classic exposť of advertising. In many ways this book remains fresh, perhaps because of the popularity of Mad Men in bringing 50's advertising culture back to prominence. In others, it hasn't aged ... Read full review

Contents

An Introduction for the 1980s
9
The Depth Approach
11
PERSUADING US AS CONSUMERS 2 The Trouble with People
17
Copyright

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