The Hidden PersuadersThe first book to expose how advertising and media attempts to control our thoughts and desires. |
From inside the book
Results 1-3 of 34
Page 29
... journal , was carry- ing James Vicary's article explaining ' How Psychiatric Methods Can be Applied to Market ... journals read by advertising men and marketers ( Advertising Age , Printer's Ink , Tide , Business Week ) all began ...
... journal , was carry- ing James Vicary's article explaining ' How Psychiatric Methods Can be Applied to Market ... journals read by advertising men and marketers ( Advertising Age , Printer's Ink , Tide , Business Week ) all began ...
Page 180
... Journal contain what to an outsider may seem like a startling number of accounts of Ameri- can men of science cooperating intimately and confidentially with the mind - moulders , and would - be moulders , of public relations . To cite a ...
... Journal contain what to an outsider may seem like a startling number of accounts of Ameri- can men of science cooperating intimately and confidentially with the mind - moulders , and would - be moulders , of public relations . To cite a ...
Page 244
... Journal of Abnormal and Social Psychology , 152 Journal of Advertising Research , 221 , 231 , 236 Journal of Marketing , 29 , 99 , 236 Journal of Marketing Research , 228 , 233 Jury of Marketing Opinion , 204 Juvenile merchandising ...
... Journal of Abnormal and Social Psychology , 152 Journal of Advertising Research , 221 , 231 , 236 Journal of Marketing , 29 , 99 , 236 Journal of Marketing Research , 228 , 233 Jury of Marketing Opinion , 204 Juvenile merchandising ...
Contents
An Introduction for the 1980s | 9 |
PERSUADING US AS CONSUMERS | 17 |
And the Hooks are Lowered | 38 |
Copyright | |
16 other sections not shown
Other editions - View all
Common terms and phrases
added admen Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behaviour brand buyer CALIFORNIA/SANTA CRUZ called campaign candy cent Cheskin Chicago cigar cigarette colour commercial concluded consumer CRUZ The University customers David Riesman depth approach depth probers depth study director Dr Dichter Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm girl impulse impulse buying industry instant coffee interest James Vicary Journal look magazine major makers manipulators margarine merchandisers messages mid fifties motivation research motivational analysts offered package person persuaders picture Pierre Martineau political President probing problem prune psychographic psychological psychologists public relations public-relations reported Republicans selling smoking social engineers Social Research social scientists subconscious sumers supermarket symbols talk techniques tests trend UNIVERSITY OF CALIFORNIA/SANTA woman women words