The Hidden Persuaders

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Penguin Books, 1991 - Business & Economics - 247 pages
23 Reviews
The first book to expose how advertising and media attempts to control our thoughts and desires.

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Review: The Hidden Persuaders

User Review  - Christopher Miller - Goodreads

Have you ever wondered how marketing companies come up with their advertising campaigns? As consumers, we are a mess of contradictions; Motivational Research sorted us out years ago. According to ... Read full review

Review: The Hidden Persuaders

User Review  - Lyndon Bailey - Goodreads

Some of it is overblown and sounds like 'The Firm'..pinch of salt required since many of the testomonies are from industry talking heads.Nonetheless and good window into cultural trends and ... Read full review

Contents

An Introduction for the 1980s
9
The Depth Approach
11
PERSUADING US AS CONSUMERS 2 The Trouble with People
17
Copyright

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