The Hidden Persuaders

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Penguin Books, 1991 - Business & Economics - 247 pages
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The first book to expose how advertising and media attempts to control our thoughts and desires.

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The Hidden Persuaders

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Released in 1957, this was the first book to probe how print and TV advertising manipulates the public in order to sell products. The same methods can be applied to influence our thoughts on everything, from what we buy to whom we vote for. Interesting stuff. Read full review

Contents

An Introduction for the 1980s
9
The Depth Approach
11
PERSUADING US AS CONSUMERS 2 The Trouble with People
17
Copyright

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