The Red Rooster Scare: Making Cinema American, 1900-1910
Only once in cinema history have imported films dominated the American market: during the nickelodeon era in the early years of the twentieth century, when the Pathé company's "Red Rooster" films could be found "everywhere." Through extensive original research, Richard Abel demonstrates how crucial French films were in making "going to the movies" popular in the United States, first in vaudeville houses and then in nickelodeons.
Abel then deftly exposes the consequences of that popularity. He shows how, in the midst of fears about mass immigration and concern that women and children (many of them immigrants) were the principal audience for moving pictures, the nickelodeon became a contested site of Americanization. Pathé's Red Rooster films came to be defined as dangerously "foreign" and "alien" and even "feminine" (especially in relation to "American" subjects like westerns). Their impact was thwarted, and they were nearly excluded from the market, all in order to ensure that the American cinema would be truly American.
The Red Rooster Scare offers a revealing and readable cultural history of American cinema's nationalization, by one of the most distinguished historians of early cinema.
What people are saying - Write a review
We haven't found any reviews in the usual places.
advertising ahout American cinema American Film American market April t9o8 April t9to audiences August t9o8 Balshofer Bijou Bill Billhoard Biograph cheap Chicago City color Commems Cowhoy Decemher t9o7 descrihed dime novel DMRL early Edison exhihition exhihitors Fehruary t9o9 Film Exchange Film Suhjects films d'art Films Index foreign George Kleine hecause hecome heen hefore hegan hest hetween hoth husiness Indian instance January t9o9 Jouenal July t9o9 June t9o8 Kalem Keith Kleine Optical Laemmle litde Luhin manufacturers March t9o9 March t9to Melies Mirwr Motion Picture moving picture shows moving pictures MPPC Musser nickelodeon Nirk Novemher t9o9 numher NYDM Octoher t9o9 Ohmann Pathe films Pathe-Freres Pathe's Philadelphia popular programs puhlic red rooster rental exchanges Reviews Rohert Selig Septemher t9o9 Stephen Bush summer t9oo t9to t9tt theaters Trade Notes trade press trademark trick films University Press vaudeville vaudeville houses Vitagraph week Week's Films weekly westerns York Clipper