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LITERATURE REVIEW AND CONCEPTUALIZATION
ANALYSES AND RESULTS
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academic achievement adolescent consumer ADOLESCENTS WITH VARYING advertising exposure age groups associated attitudes toward advertising attributes brand specification cd H Chaffee and McLeod cient coefficient cognitive-developmental commercials communication about consumption communication utility conceptualized consumer behavior consumer learning skills consumer skills consumer socialization Decision Matrix Dependent Variable factors family communication grade high school sample high school students information-seeking intelligence interaction intervening variables involved learning processes mass media McLeod and O'Keefe media exposure media influence Median for Combined middle school respondents newspaper exposure older adolescents parents path analysis peers personal weekly spending political socialization predictor price accuracy scores Prince Georges County Proportion of Younger purchase decision R-matrix radio relationship rH rH schoolers significantly slogan recall social utility reasons socioeconomic status Table television advertising Ward and Wackman Wartella younger adolescents younger and older