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Books Books 1 - 10 of 10 on I believe the quickest way to kill broadcasting would be to use it for direct advertising:.
" I believe the quickest way to kill broadcasting would be to use it for direct advertising: "
Border Radio: Quacks, Yodelers, Pitchmen, Psychics, and Other Amazing ... - Page 4
by Gene Fowler, Bill Crawford - 2002 - 360 pages
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Television and National Sport: The United States and Britain

Joan Mary Chandler - Sports & Recreation - 1988 - 240 pages
...broadcasting industry In 1924, Herbert Hoover, then secretary' of commerce, had declared, “I believe that the quickest way to kill broadcasting would be to use it for direct advertising. . . if a speech by the President is to be used as the meat in a sandwich of two patent medicine advertisements...
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The Irony of Regulatory Reform: The Deregulation of American Telecommunications

Robert Britt Horwitz - Business & Economics - 1989 - 414 pages
...of money-making. Secretary of Commerce Herbert Hoover, while frowning upon the idea of advertising ("I believe the quickest way to kill broadcasting would be to use it for direct advertising," he declared to the National Radio Conference of 1924), offered no lead in solving the very real problem...
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The Irony of Regulatory Reform: The Deregulation of American Telecommunications

Robert Britt Horwitz - Law - 1991 - 424 pages
...of money-making. Secretary of Commerce Herbert Hoover, while frowning upon the idea of advertising ("I believe the quickest way to kill broadcasting would be to use it for direct advertising," he declared to the National Radio Conference of 1924), offered no lead in solving the very real problem...
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Selling the Air: A Critique of the Policy of Commercial Broadcasting in the ...

Thomas Streeter - Performing Arts - 1996 - 336 pages
...percent tax on radio-set sales. 93 At the Third Radio Conference, for example, he said: "I believe that the quickest way to kill broadcasting would be to use it for direct advertising. The reader of the newspaper has an option whether he will read an ad or not, but if a speech by the...
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Selling the Air: A Critique of the Policy of Commercial Broadcasting in the ...

Thomas Streeter - Performing Arts - 1996 - 336 pages
...percent tax on radio-set sales. 93 At the Third Radio Conference, for example, he said: "I believe that the quickest way to kill broadcasting would be to use it for direct advertising. The reader of the newspaper has an option whether he will read an ad or not, but if a speech by the...
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The Beginning of Broadcast Regulation in the Twentieth Century

Marvin R. Bensman - Performing Arts - 2000 - 280 pages
...but I am not now dealing with monopoly.... Interconnection is going on to local extent I believe that the quickest way to kill broadcasting would be to use it for direct advertising. The reader of the newspaper has an option whether he will read an ad or not, but if a speech by the...
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Community Practice in the Network Society: Local Action/global Interaction

Peter Day, Douglas Schuler - Medical - 2004 - 263 pages
...about early radio, "at the Third National Radio Conference [in 1923], Herbert Hoover declaimed that "the quickest way to kill broadcasting would be to use it for direct advertising . . .'" (Smulyan, 1994: 41). Indeed, "[mjany observers of early broadcast radio . . . worried about...
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Community Practice in the Network Society: Local Action / Global Interaction

Peter Day, Doug Schuler - Political Science - 2004 - 280 pages
...about early radio, "at the Third National Radio Conference [in 1923], Herbert Hoover declaimed that "the quickest way to kill broadcasting would be to use it for direct advertising . . .'" (Smulyan, 1994: 41). Indeed, "[mjany observers of early broadcast radio . . . worried about...
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Fireside Politics: Radio and Political Culture in the United States, 1920-1940

Douglas B. Craig - History - 2005 - 384 pages
...politically acceptable alternative. 2v Later that year he told radio broadcasters, "I believe that the quickest way to kill broadcasting would be to use it for direct advertising," and he suggested to them diat they form an organization to fund "programs of national events" without...
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Fireside Politics: Radio and Political Culture in the United States, 1920-1940

Douglas B. Craig - History - 2000 - 362 pages
...politically acceptable alternative. 29 Later that year he told radio broadcasters, "I believe that the quickest way to kill broadcasting would be to use it for direct advertising," and he suggested to them that they form an organization to fund "programs of national events" without...
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