The Power of Persuasion: How We're Bought and Sold

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John Wiley & Sons, Feb 21, 2003 - Psychology - 278 pages
15 Reviews
A look behind the curtain of shilling and pitch to see how we are manipulated everyda

Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they?d do?and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders

Robert Levine (Fresno, CA) is Professor and former chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist. His book, A Geography of Time, was the subject of feature stories around the world, including Newsweek, The New York Times Magazine, CNN, the BBC, ABC?s Primetime, and NPR?s All Things Considered and Marketplace.

 

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Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Avisek Barla - Goodreads

It answered a lot of questions that I had. Advertising, persuasion and manipulation! amazing Read full review

Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Marian Deegan - Goodreads

As one who works in advertising, is ever attempting to hone critical thinking skills, and has been *repeatedly* snagged by those vexing email cons, I found this book compulsively readable. Levine is a ... Read full review

Contents

THREE
65
FOUR
91
2 + 2
113
SEVEN
159
EIGHT
187
NINE
209
Notes
245
Index
267
Copyright

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About the author (2003)

ROBERT LEVINE is Professor and former chairperson of the psychology department at California State University, Fresno. He is the author of the award-winning book A Geography of Time, which has been translated into six languages. Dr. Levine has published articles in Psychology Today, Discover, American Demographics, the New York Times, Utne Reader, and American Scientist. He has received awards for his teaching, research, and writing, including being named California State’s "Outstanding Professor." Dr. Levine serves on boards of professional organizations in the United States, Germany, and Taiwan.

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