The Power of Persuasion: How We're Bought and Sold

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John Wiley & Sons, Feb 21, 2003 - Psychology - 278 pages
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A look behind the curtain of shilling and pitch to see how we are manipulated everyda

Robert Levine offers readers an incisive new take on the mindsets of those who prod, praise, debase, and manipulate others to do things they never thought they?d do?and are sometimes later sorry they did. He takes a hands-on approach by attending training sessions for magicians honing their craft and by taking jobs as a door-to-door salesman and a used car salesman. Levine explores the remarkable effect and power of subtlety on effective persuasion, the great illusion of personal vulnerability, and the unlikely similarities across a wide range of persuasive strategies, from parents to con men to lovers to religious leaders

Robert Levine (Fresno, CA) is Professor and former chairperson of the Psychology Department at California State University, Fresno. He has published articles in Psychology Today, Discover, American Demographics, The New York Times, Utne Reader, and American Scientist. His book, A Geography of Time, was the subject of feature stories around the world, including Newsweek, The New York Times Magazine, CNN, the BBC, ABC?s Primetime, and NPR?s All Things Considered and Marketplace.

 

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Dude, antibiotics don't fight viruses. How was this not picked up by an editor? Is science education really so poor that a psychology phd doesn't know high school biology?

Contents

THREE
65
FOUR
91
2 + 2
113
SEVEN
159
EIGHT
187
NINE
209
Notes
245
Index
267
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About the author (2003)

ROBERT LEVINE is Professor and former chairperson of the psychology department at California State University, Fresno. He is the author of the award-winning book A Geography of Time, which has been translated into six languages. Dr. Levine has published articles in Psychology Today, Discover, American Demographics, the New York Times, Utne Reader, and American Scientist. He has received awards for his teaching, research, and writing, including being named California State's "Outstanding Professor." Dr. Levine serves on boards of professional organizations in the United States, Germany, and Taiwan.

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