POP!: Create the Perfect Pitch, Title, and Tagline for Anything

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Penguin, Sep 5, 2006 - Business & Economics - 256 pages
12 Reviews
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
 

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Review: POP!: Stand Out in Any Crowd

User Review  - Jon Tran - Goodreads

Pop! is an enjoyable read, but doesn't leave you with much but a gimmicky device to break out when you're out of ideas. Its message to create products and ideas that are Purposeful, Original, and ... Read full review

Review: POP!: Stand Out in Any Crowd

User Review  - Goodreads

Workshop-like-book. Interesting read. POP, the book on how to stand from the crowd with your marketing message is itself a great manifestation of just that. Read full review

All 6 reviews »

Contents

Acknowledgments
Introduction
What Is POP?
1
Be PURPOSEFUL
2
Be ORIGINAL
3
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Be PITHY
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Seven Secrets to Keeping Their Interest Once Youve Got It

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Copyright

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About the author (2006)

Sam Horn, president of Action Seminars, has given workshops to 350,000 people in more than fifty cities across the country and has also written "Concrete Confidence," She hosts a weekly radio show called "Sam Says" on Maui's most-listened-to station, KLHI. "Tongue Fu!" has been featured in "Family Circle," "Cosmopolitan," "Reader's Digest," and "USA Today," to name a few. Her impressive client list includes Young President's Organization, Hewlett-Packard, U.S. Navy, the IRS, American Bankers Association, and Four Seasons Hotels. She is a member of the National Speakers Organization, and she lives in Maui, Hawaii, with her family.

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