The Father of Spin: Edward L. Bernays and The Birth of Public Relations

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Macmillan, 2002 - Biography & Autobiography - 290 pages
2 Reviews

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

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THE FATHER OF SPIN: Edward L. Bernays and the Birth of Public Relations

User Review  - Jane Doe - Kirkus

A remarkable look at the spinmeister who helped to invent public relations. Cynical Americans who assume mass manipulation is a relatively new phenomenon will be shocked by the depth of deception ... Read full review

The father of spin: Edward L. Bernays & the birth of public relations

User Review  - Not Available - Book Verdict

The hyperbolic modern world of mass culture, constant polling, and spin cycles got its start in the 1920s with the exploits of Edward Bernays, the "father of public relations." So claims Boston Globe ... Read full review

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About the author (2002)

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

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