Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

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John Wiley and Sons, Feb 14, 2011 - Computers - 456 pages
Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

 

Selected pages

Contents

Google AdWords Analysis and Insights
5-27
Google Analytics
5-40
The WebAnalytics Industry
7-53
Sophisticated Google Analytics Features
7-73
Google Website Optimizer
9-47
ElementaryStatistical Concepts
9-73
The TechnicalSide of Google Website Optimizer and Experiment Ideas
9-79
Executing Your Game Plan
9-89
Google AdWords andGoogle Website Optimizer Using AdWordsfor Your WebsiteOptimizer Experiments
14-30
Wrapping ItUp
16-12
Resources and a ThankYou
17-30
Index
17-40
Copyright

Other editions - View all

Your Google Game Plan for Success: Increasing Your Web Presence with Google ...
Joe Teixeira
No preview available - 2010

Common terms and phrases

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About the author (2011)

Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.

Bibliographic information

TitleYour Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
AuthorJoe Teixeira
PublisherJohn Wiley and Sons, 2011
ISBN111808053X, 9781118080535
Length456 pages
Subjects ›  › 

Computers / Computer Science
Computers / Internet / General
Computers / Web / General
  
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