Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Get the most out of Google's trifecta of tools and optimize your Web presence!
Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.
Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.
Google AdWords Analysis and Insights
The WebAnalytics Industry
Sophisticated Google Analytics Features
Google Website Optimizer
The TechnicalSide of Google Website Optimizer and Experiment Ideas