Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

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John Wiley and Sons, Feb 14, 2011 - Computers - 456 pages
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Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually-and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

 

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Review: Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer

User Review  - Julaine - Goodreads

Good overview. Read full review

Contents

Google AdWords Analysis and Insights
5-27
Google Analytics
5-40
The WebAnalytics Industry
7-53
Sophisticated Google Analytics Features
7-73
Google Website Optimizer
9-47
ElementaryStatistical Concepts
9-73
The TechnicalSide of Google Website Optimizer and Experiment Ideas
9-79
Executing Your Game Plan
9-89
Google AdWords andGoogle Website Optimizer Using AdWordsfor Your WebsiteOptimizer Experiments
14-30
Wrapping ItUp
16-12
Resources and a ThankYou
17-30
Index
17-40
Copyright

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About the author (2011)

Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.

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