Onward: How Starbucks Fought for Its Life without Losing Its Soul
Potter/Ten Speed/Harmony/Rodale, Mar 27, 2012 - Biography & Autobiography - 368 pages
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
What people are saying - Write a review
LibraryThing ReviewUser Review - Literary_butterfly - LibraryThing
I'm not really sure why I decided to read this book. I mean, I drink Starbucks coffee (who doesn't?) but I've never been particularly interested in business or the theory behind it. Which probably ... Read full review
Onward HowUser Review - cl12345 - Overstock.com
The book is excellent. It is so refreshing to read of a company like Starbucks and its CEO. Very well written. The only issue was it took almost 2 weeks to get the book which is so unlike Overstock.t Read full review
No Silver Bullets
I Know This to Be True
Truth in Crisis
A Galvanizing Moment
Stay the Course
A Reservoir of Trust
A New Way to See
Playing to Win
Elevating the Core
Get In the Mud
A Reason to Exist
Beyond the Status Quo
A Lethal Combination
Other editions - View all
Onward: How Starbucks Fought For Its Life without Losing Its Soul
Limited preview - 2011
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Limited preview - 2011