Coercion: Why We Listen to what "they" Say

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Riverhead, 2000 - Psychology - 293 pages
2 Reviews
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

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Coercion: Why We Listen to what "They" Say

User Review  - Not Available - Book Verdict

According to Rushkoff (Cyberia, Media Virus!), advertisers and marketers are becoming increasingly adept at finding new ways to coerce consumers into buying unwanted products. "The more complex ... Read full review

Review: Coercion: Why We Listen to What "They" Say

User Review  - Jarrod - Goodreads

More of a Psych 201 weekend read. Rushkoff is a good writer who tells an informed story. Coercion reveals numerous ways in which the average consumer of nearly anything (cosmetics, religion ... Read full review


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About the author (2000)

Douglas Ruskoff's previous books--including Cyberia and Media Virus--have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.

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