The Moral Molecule: The Source of Love and Prosperity

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Bantam Press, 2012 - Cooperation - 256 pages
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Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak uses neuroscience and the fundamentals of economics to answer essential questions about human nature and explore exactly what goodness is.

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About the author (2012)

PAUL J. ZAK, Ph.D., is professor of economic psychology and management at Claremont Graduate University. As the founding director of Claremont's Center for Neuroeconomics Studies, he is at the vanguard of neuroeconomics, a new discipline that integrates neuroscience and economics. He has a popular "Pyschology Today" blog called "The Moral Molecule." He makes numerous media appearances, and his research has been featured in "The New York Times," "The Wall Street Journal," "USA Today," "Scientific American," "Fast Company," and many others.

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