Married to the Mouse: Walt Disney World and Orlando

Front Cover
Yale University Press, 2003 - Business & Economics - 288 pages
5 Reviews

Joined together in an "economic development marriage,” Walt Disney World and Orlando, Florida, have become the world’s most popular tourist destination. This intriguing book traces the evolution of the relationship between the Disney Co. and the surrounding community since it began in the 1960s. Like most close relationships, the Disney-Orlando union has involved conflict and compromise. Richard Foglesong shows that this evolving relationship validates the adage: whom you marry affects what you may become.
Foglesong explains how Orlando leaders seduced the Disney Co. with big road projects, how the Disney Co. shielded its property from government regulation, and how the company has used the governmental powers it acquired. In short, Disney World has become a "Vatican with Mouse ears,” the author declares.
In a balanced and thorough analysis of the Disney-Orlando story, Foglesong offers a critical account of how Disney has used--and also abused--its governmental immunities from the beginning of Disney World to the present under chairman Michael Eisner. Orlando’s experience with its biggest local employer raises broad questions about urban development policy. Can local leaders resist the demands of global corporations? Do privatization and deregulation offer a viable strategy for economic development? And is it possible to escape the weight of previous economic development decisions that seem to lock in, for example, more tourism and low wages, while locking out other opportunities?

 

What people are saying - Write a review

User ratings

5 stars
3
4 stars
0
3 stars
1
2 stars
0
1 star
1

MARRIED TO THE MOUSE: Walt Disney World and Orlando

User Review  - Jane Doe - Kirkus

An analysis of the "economic-development marriage" between Walt Disney World and Orlando, Florida, from the 1960s to the present.Foglesong (Politics/Rollins Coll.) argues that while initially the ... Read full review

User Review - Flag as inappropriate

Revealing look into the not-so-ethical relationship between the "Sunshine State" and the "World of the Mouse".

Selected pages

Contents

Serendipity
1
Seduction
14
Secrecy
34
Marriage
55
Growth
78
Conflict
100
Abuse
122
Negotiation
146
Therapy
173
Chronology
201
List of Names
205
Notes
225
Index
243
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2003)

Richard E. Foglesong is professor of politics at Rollins College.

Bibliographic information