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I read this great book in the 80s when it was first published. It improved my creative thinking process and showed me a new way to look at designing challenges. All I can say is WOW!
This is a great book for those that are going into or are in the graphic design field. Although it's an older book, the thinking that Gill shares in this book is superb. Any designer that employs his rationale to a project at hand will be better for it.
The problem is the problem
Interesting words need boring graphics
Think first Then draw
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