Complete Web Monitoring: Watching your visitors, performance, communities, and competitors

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"O'Reilly Media, Inc.", Jun 12, 2009 - Computers - 672 pages
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Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.

Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.

With this book you will:

  • Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
  • Find out your market's motivations with voice-of-the-customer research
  • Measure the health and availability of your website with synthetic testing and real-user monitoring
  • Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
  • Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.

"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez

 

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Contents

Part I The Business Of Web Monitoring
1
Part II Web Analytics Usability and the Voice of the Customer
65
Part III Web Performance and End User Experience
243
Part IV Online Communities Internal Communities and Competitors
387
Part V Putting It All Together
561
Appendix KPIs for the Four Types of Site
599
Index
617
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About the author (2009)

Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. He s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.In 2001, he co-founded web performance startup Coradiant, and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.Alistair is the chair of O'Reilly's Strata Conference, Techweb's Cloud Connect, and the International Startup Festival. Lean Analytics is his fourth book on analytics, technology, and entrepreneurship. He lives in Montreal, Canada and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls.Sean is currently working as community gardener for Akoha, a company pioneering the industry of "social games," where he handles all things community and analytics. This puts a mile on his face, and lets him sleep well at night.He completes his full plate by supporting the companion website to the book he wrote with Alistair Croll, Total Web Monitoring, published by O'Reilly.In his spare time, Sean makes sure that servers stay up and curses spammers in the EFnet IRC community and occasionally updates his personal music related blog, when he's not writing web optimization articles.You can find out more about him on LinkedIn (http: //linkedin.com/in/slpower), hear him ramble away on Twitter (http: //www.twitter.com/seanpower), or read about other stuff he's thinking of at the website he shares with Alistair, http: //www.totalwebmonitoring.com.

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