E-business & E-commerce Management: Strategy, Implementation and Practice

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Pearson/Financial Times Prentice Hall, 2011 - Business & Economics - 733 pages
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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Review: E-Business & E-Commerce Management: Strategy, Implementation and Practice

User Review  - Arevik Badalyan - Goodreads

Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start. Read full review

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About the author (2011)

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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