Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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Harper Perennial, 2003 - Authenticity (Philosophy) - 315 pages
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'Getting real' is the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. This book explains where our reactions against spin and fakeness come from - and where they are going.

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User Review  - cliffagogo - LibraryThing

The idea of humanity shying away from technical and artificial things is hardly new, but Boyle explains and articulates his theories on natural and ‘unspun’ ways of life with hearty enthusiasm. Read full review

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About the author (2003)

David Boyle is the author of Funny Money and The Tyranny of Numbers. Editor of New Economics since 1988, he has also edited a range of other publications. David Boyle is a Fellow of the RSA and a well-known figure in organisations such as the New Economics Foundation. He has been a Winston Churchill Fellow and is a regular broadcaster on the future of money, cities, economics and now - reality.

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