Mass media: processes and effects |
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Contents
Media Characteristics | 5 |
Linking Media and Society | 13 |
Summary | 25 |
Copyright | |
30 other sections not shown
Common terms and phrases
activities adolescents adults adver aggressive behavior American argues Atkin attitudes audience brand broadcasting campaign candidates cognitive commercial Communication Research consumers countries coverage critics cultural daily debate economic editors ethnic evidence example exposure factors film Gerbner gratifications Greenberg groups Hispanic images impact important increased individual industry influence interest interpersonal communication issues Jeffres Journal of Advertising Journal of Communication Journalism Quarterly journalists libertarian magazines major mass communication mass media media behaviors media content media effects media imperialism media influence medium messages network TV newscasts Newspaper Advertising Bureau newspaper circulation newspapers notes organizations papers patterns people's perspective political pornography portrayals print media radio reporters role Sesame Street shows situation comedies social social learning theory society sources survey technologies television violence Third World tion TV programs TV viewing viewers voters watching TV
Bibliographic information
| Title | Mass media: processes and effects |
| Author | Leo W. Jeffres |
| Editor | Richard M. Perloff |
| Edition | illustrated |
| Publisher | Waveland Press, 1986 |
| Length | 442 pages |
| Subjects | › Social Science / Media Studies |
| Export Citation | BiBTeX EndNote RefMan |