Globalization or Regionalization of the European Car Industry?
M. Freyssenet, K. Shimizu, G. Volpato
Palgrave Macmillan UK, Apr 15, 2003 - Business & Economics - 275 pages
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.
What people are saying - Write a review
We haven't found any reviews in the usual places.