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Table Of Contents
Dedication and Acknowledgements
Normal People Do Not Work in Advertising
24 other sections not shown
advertising agencies advertising business advertising professional agency's areas Argentina attitude audience basic become brand equity Brazil Brazilian budget Chapter client-agency relationship Coca-Cola communications industry competition consumer insight consumer's continue corporate create creative cultures decisions Denmark diet Coke economic efficiency entire essential Esso fact financial manager future global goals growth highly holistic ideas important inflation innovative interactive international agency Internet Interpublic investment Latin America live long-term look Magasin du Nord marketing mix marketplace mass media McCann McCann-Erickson McDonald's Mercosul millennium million multinational multinational corporations new-business new-business committee new-business effort objectives offer ongoing operate percent philosophy potential presentation profit promoted recent regional director relevant Remember responsibility Sao Paulo segmentation sell sense specific strategic planning sumer talent target television tion today's total communications program traditional understand United worldwide