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Table of Contents
Normal People Do Not Work in Advertising
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able advertising advertising agencies agency agency's areas audience become begin believe brand Brazil Brazilian Chapter clients communications competition consumer continue corporate course create creative cultures decisions direct director economic effective efficiency efforts entire essential example expect fact final financial manager future global growth highly ideas important increased individual industry inflation interactive interest investment involved keep knowledge Latin America live look marketplace McCann McCann-Erickson means meeting million Naturally never new-business objectives offer once operate organization percent philosophy planning position possible presentation problems professional promoted prospective rates recent region relationship Remember requires responsibility sell sense share simply specific strategic success television things tion traditional understand United