The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."—Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
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LibraryThing ReviewUser Review - martinsellingzoe - LibraryThing
I like Mind of the Market more than most because it ties in so well with my emergence marketing ideas. The nascent science of Neuroeconomics is still trying its hat on. Shermer is able to breathe life ... Read full review
LibraryThing ReviewUser Review - PointedPundit - LibraryThing
Michael Shermer provides Free Market Economics with a scientific foundation grounded in pychology and evolution. Shermer, an adjunct economics professor at Claremont University and the founder of ... Read full review
ECONOMICS FOR EVERYONE
THE GREAT LEAP FORWARD
OUR FOLK ECONOMICS
OF PANDAS PRODUCTS AND PEOPLE
MINDING OUR MONEY
THE EXTINCTION OF HOMO ECONOMICUS
THE VALUE OF VIRTUE
TRUST WITH CREDIT VERIFICATION
THE SCIENCE OF GOOD RULES
DONT BE EVIL
FREE TO CHOOSE
TO OPEN THE WORLD
WHY MONEY CANT BUY YOU HAPPINESS