B & B Media Guidelines, 1980 |
Common terms and phrases
12 Cycle 9 House A. C. Nielsen Adults 18 Air Group AUDIENCE COMPOSITION B&B Estimates Benton & Bowles Car Craft Category Magazine Issue CATV Circ Closing Weeks BW Conde Nast Copy Category Magazine Copy Rates Demographic Early Fringe East/West Garden 12 Gentlemen's Quarterly Golf Digest H.S. Graduate HH's CATV Hot Rod House & Garden Hughes Airwest Ideal Women's insert Issue Rate Base Late Fringe Magazine Issue Frequency MAGAZINES NEWSPRS/OUTDR RADIO Market McCall's Metro Mins Motor Trend Motorcyclist National Lampoon NETWORK RADIO Newspaper Advertising Bureau NUMBER OF RADIO P4C PBW 4C Petersen Action Photoplay Population Program Rate Base Frequency Rates W18+ P4C Readers Per Copy Sail 12 Sat./Sun Scholastic 18 Sex M 18 SMRB Source Sports Illustrated Stations stuffers TELEVISION Top Top Top Total TV HH's W18+ P4C PBW Weeks BW National West Central Wknd Women 18 Women's Group 12 York Ziff-Davis ठ ठ ठ