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1-page insert 11 ehowing A.C. Nielsen Association AUDIENCE COMPOSITION B&B Estimates Benton & Bowles Bowles Media Department Car Craft Category Issue Rate Circulation Closing Weeks Magazine College H.S. Graduate Copy Rates Closing COST DATA Dallas–Ft Demographic Group Daily Education Any College ehowing epace Graduate Not H.S. HH income Homes House & Garden Household income Issue Rate Base January Low High M-F M-F M-S Market Population McCall's Mins Monthly 1ost National Network Full NETWORK RADIO Newspaper Advertising Bureau Non-Adults Non-Program Material NUMBER OF RADIO P4C PBW 4C PBW 4C BW Photoplay RADIO SETS Rate Base Readers Rates Closing Weeks Readers Per Copy Robert F Sat./Sun Sex M 18 SMRB Source Sports Sports Illustrated SRDS Sunday Television Top 10 Top Top Top Top Total 18 Total TV HH's TV HH's Total W18+ P4C PBW Weeks Magazine Frequency West Central Women 18 York Ziff-Davis