The Photographer's Guide to Marketing and Self-promotionThe market for commercial photography has changed significantly since the highly praised first edition of The Photographer's Guide to Marketing and Self-Promotion was published in 1987. This second edition brings the reader up to date, describing strategies that work in a market affected by an uncertain economic atmosphere and the explosion of new media. Seasoned photographer's rep Maria Piscopo shows how to build a marketing plan incorporating self-promotion, advertising, direct marketing, and public relations. She explains how to find prospective clients and establish long-term relationships with them. Pricing, negotiating, computers, and other important topics are discussed, all in the context of developing an effective marketing plan that will allow photographers to use the conditions of the current market to their advantage. |
Contents
The Business Side of SelfPromotion | 11 |
Advertising as a Marketing Tool | 17 |
Direct Mail Marketing | 25 |
Copyright | |
19 other sections not shown
Common terms and phrases
additional advertising Adweek agency appointment art director artist Audia Barbara Gordon budget business plan buyer calendar chapter Code Committee cost proposal create creative database digital imaging digital photography direct marketing Directory Ethics example expenses feel fees follow-up food photography give goals hire important industry JIM PIPER keep kind look macro photography mailing list Maria Piscopo marketing message marketing plan Michal Heron option photogra photographer's photography business photography services portfolio presentations portrait photography press releases printed production professional promo piece prospective clients public relations raphy referral relationship Replaces film response samples SANTA ANA scans schedule self-assignments self-promotion selling shoot softcover specific Stan Sholik Photography Step Stock Photography studio style successful sure techniques tion today's tographer write zip code