One Click: Jeff Bezos and the Rise of Amazon.com
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
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ONE CLICK: Jeff Bezos and the Rise of Amazon.comUser Review - Kirkus
A cursory overview of the man behind Amazon.com.As any bibliophile knows, the birth of Amazon in the mid '90s represented both a blessing and a curse to everyone involved in the book industry, from ... Read full review
Reads easy, very interesting at times, too much space given to the personal like of Bezos.
Portrait of the Entrepreneur as a Young
Jeff Gets a
Jeff Discovers the Internet
Three Nerds and an Accountant
How to Build a Better Bookstore
Money to Burn Through
Bezos Bets Big on the Kindle
Is Amazon Killing the Bookstore?
A Cool Guy with a Funny Laugh
But What Kind of Manager Is
Head in the Clouds
Step by Step Courageously