Mediating the Message: Theories of Influences on Mass Media ContentThis text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology. |
From inside the book
Results 1-3 of 75
Page 144
... media organizations . Many nonacademic writers have contributed important insights as well , by describing the internal workings of major media companies . A host of books has been written about CBS alone , from which we will draw ...
... media organizations . Many nonacademic writers have contributed important insights as well , by describing the internal workings of major media companies . A host of books has been written about CBS alone , from which we will draw ...
Page 151
... ORGANIZATION : ROLES AND STRUCTURE To carry out its goals , an organization must assign roles and develop a structure through which its members can work together in optimum fashion . Media Organization Roles Within most media organizations ...
... ORGANIZATION : ROLES AND STRUCTURE To carry out its goals , an organization must assign roles and develop a structure through which its members can work together in optimum fashion . Media Organization Roles Within most media organizations ...
Page 175
Theories of Influences on Mass Media Content Pamela J. Shoemaker, Stephen D. Reese. chapter 8 Influences on Content from Outside of Media Organizations Are media workers and organizations all - powerful in determining the nature of media ...
Theories of Influences on Mass Media Content Pamela J. Shoemaker, Stephen D. Reese. chapter 8 Influences on Content from Outside of Media Organizations Are media workers and organizations all - powerful in determining the nature of media ...
Contents
STUDYING INFLUENCES | 1 |
BEYOND PROCESSES AND EFFECTS | 11 |
ANALYZING MEDIA CONTENT | 27 |
Copyright | |
15 other sections not shown
Other editions - View all
Common terms and phrases
Accuracy in Media advertising African-American American analysis argues audience behavior bias broadcast channels chapter Columbia Journalism Review communication research corporate cover critical cultural decisions deviant dominant economic Editor & Publisher editors effects elite entertainment ethical example Gans gatekeepers Gitlin goals Hispanic ideology important included individual influences on media interest issues journalists less MacDougall magazines major mass communication mass media mass media content media content media organizations media routines media workers messages minority newspaper newsroom newswork newsworthy objectivity officials organizational ownership paper paradigm percent personal attitudes perspective political president producers professional programs propaganda model public relations publisher questions radio reporters role says shows society sources stories structure theory Tobacco traditional U.S. presidents values violence Wall Street Journal Washington Post Weaver & Wilhoit women York