Free: The Future of a Radical Price
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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LibraryThing ReviewUser Review - danoomistmatiste - LibraryThing
The author analyzes the various marketing possibilities of FREE. The various avenues to upsell and crossell while giving away something for free as the teaser. Read full review
LibraryThing ReviewUser Review - ariahfine - LibraryThing
This is a fascinating book that explores the concept of free. Not free as in buy one, get one free type schemes of 20th century sales, but truly free in ways that had not been done before, like ... Read full review
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