It's not luck

Front Cover
North River Press, 1994 - Business & Economics - 283 pages
20 Reviews
Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing that if he succeeds, they will be sold off and the new owners will replace him, and if he fails, the companies will be closed--in either case, h

From inside the book

What people are saying - Write a review

User ratings

5 stars
4 stars
3 stars
2 stars
1 star

User Review - Flag as inappropriate

Dr. Goldratt has succeeded in maintaining the balance between a treatise on a management theory -Thinking Process technique- and the story of Alex Rogo's professional life, after being elevated to the position of EVP and personal life, to be involved with the family of a working wife and frowning teenage children.
Those looking to know more about the management theory espoused in the book may be somewhat disappointed, but those who look forward to reading a management fiction can certainly look forward to a one-sitting-compelling reading.
So, once you are through with the book, you are certainly entertained, and you are no doubt wiser. Don’t be surprised if you start thinking of the ways to apply the techniques 'learnt', in your own life.
And why not, what the book prescribes is certainly do-able, in every person’s life. If you are good at analytical approach, you shall become better. And if you are not, you will certainly start being analytic.

Review: It's Not Luck

User Review  - Goodreads

Although not as good as The Goal, Dr. Goldratt really has a knack for teaching through story. In the continuing saga of Alex Rogo we learn concepts of his thinking process and evaporating clouds. This type of introduction to a concept makes me want to go out and learn more about the subject. Read full review


Section 1
Section 2
Section 3

27 other sections not shown

Common terms and phrases

About the author (1994)

ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.

Bibliographic information