Retail Strategy: The View from the Bridge

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Elsevier Butterworth-Heinemann, 2004 - Business & Economics - 356 pages
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The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I: retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. * Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies. * Includes a range of learning features to help you test your knowledge and develop your thinking. * Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories. Combining practitioner insight with academic background, this book offers a useful framework on retail strategy with unusual breadth and depth. It communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.

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About the author (2004)

Christine began her career in marketing at Hymac Engineering and moved into publishing with Parrish-Rogers. Christine has also developed an information systems specialism, and has lectured at the Universities of East London, Bournemouth, Cranfield and Southampton. Christine is completing a Research Methods MPhil at the University of Southampton. She is author of book chapters, journal and conference papers, and is co-author of a student textbook recently published by McGraw-Hill.

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