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absolute magnitude accompanied actual alcohol applied approximately arithmetic mean arouse ascer C. K. Ogden cerned Chapter class G class VII coefficient of correlation coefficient of variation complex complex-indicators conflict connexion consciousness considerable corresponding curve described disturbance in reproduction effect of alcohol emotion evoked experience experimental fact figures Frog give groups I. A. Richards indicator individual inner associations Jung Jung's latter mean deflexion mean memory value mean reaction measure mental processes method neutral reactions nonsense-syllables normal subjects number of reactions observed ohms outer associations percentage positively toned words possible predicate Probable Mean produce prolongation of reaction proportion psycho psycho-galvanic reflex psychological quantitative reaction word reasons regard reliable remembered repression reproduction test shown significant skin speak stimulus stimulus-word suggest syllables systems of ideas Table tion tive tone too-large too-long untoned variety of affective variety of tone weighted mean Wheatstone's bridge word-association test